UBER event

UBER event

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UBER event

COMPANY

uber

project context

Student Project



Year

2025

In short

Uber Event is a new feature in the Uber app offering shared rides to major events. Instead of random strangers, you ride with people going to the same destination making the ride more social, cost-effective, and reliable thanks to a fixed time and date


Uber Event is a new feature in the Uber app offering shared rides to major events. Instead of random strangers, you ride with people going to the same destination making the ride more social, cost-effective, and reliable thanks to a fixed time and date


About the Project

As part of this project, we researched the user experience in taxi services and discovered that cost is a significant barrier.


Our challenge was to find a way to reduce ride costs without compromising comfort.

Research and Target Audience

We conducted interviews with random users, focusing on passengers rather than drivers.
We found that high fares lead users to avoid using taxis as much.

Key Insights

We discovered that compared to regular ridesharing trips, passengers are more likely to share a ride with strangers when the trip has a shared purpose, such as attending events like concerts, sports games, or large cultural events.

The Solution

We created Uber Event to make shared rides easier and better by matching people going to the same event, at the same time.
It’s cheaper, more reliable, and feels more natural to ride with people who share your destination.

How We Solved It?

We adhered to Uber’s design system and added pickup points marked with Diamonds to both the starting point and destination.

We adhered to Uber’s design system and added pickup points marked with Diamonds to both the starting point and destination.

Circle

indicates the starting point.

Square

indicates the destination point.

Diamond - new!

indicates the pickup point


On one hand, the diamond has a distinct shape and stands on its own, and on the other hand, it speaks the same visual language as the starting and destination points.

The Solution

We created Uber Event to make shared rides easier and better by matching people going to the same event, at the same time.
It’s cheaper, more reliable, and feels more natural to ride with people who share your destination.

Key Insights

We discovered that compared to regular ridesharing trips, passengers are more likely to share a ride with strangers when the trip has a shared purpose, such as attending events like concerts, sports games, or large cultural events.

How We Solved It?

We adhered to Uber’s design system and added pickup points marked with Diamonds to both the starting point and destination.